Track responses – Entrepreneurs want to track responses of emails sent as part of the nurturing program. A number of the responses that may be tracked are mail opened, mail not opened, link clicked, whitepaper downloaded, webinar considered, mail deleted, etc. When marketing campaign performance is measured, entrepreneurs
can deal with the respondent’s interest areas or alternatively, conjure up inventive ways to create curiosity within the product. Alternatively, marketers can use their CRM programs successfully to update these responses and generate relevant lead nurturing emails.
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