Antiracism Push Prompts Rethink of Asia’s ‘Beautiful White’ Creams


TOKYO—Global pores and skin-care organizations are split in excess of a expression commonly utilized on Asian antiblemish creams that means “beautiful white,” with Unilever PLC erasing it from merchandise though Johnson & Johnson claims it is not offensive.

The discussion in excess of the expression, which is extensively regarded among girls throughout East Asia, reflects the fallout of past year’s antiracism protests. The demonstrations prompted lots of organizations to reconsider product names and visuals noticed as obtaining origins in racist imagery, like the Aunt Jemima pancake model that was retired by PepsiCo Inc.