APEDA offers to facilitate market linkage for GI tagged rice from Kerala

Jannie Delucca

APEDA has provided to carry out purchaser-vendor fulfills on a regular foundation to aid right market place linkage for the advertising of GI tagged rice from Kerala.

The uniqueness and flavor of GI rice from Kerala and its need from the Indian population in importing nations provide very good possibilities for internet marketing GI rice, Simi Unnikrishnan, Assistant Standard Manager, APEDA, New Delhi, mentioned.

Speaking at a farmers-scientists interface organised by Kerala Agricultural College on GI tagged rice, she pointed out that Kerala’s share in rice creation in the state is only .51 per cent which can be improved by increasing the space and adopting the technologies suggested by KAU.

Deficiency of right storage

India ranks initial in exporting rice and China, Philippines and Nigeria are the key rice importing nations. Nevertheless, the too much use of pesticides, deficiency of high quality seeds, untimely rains, and irregular supply of demanded portions of rice, not conference the world wide requirements ended up the constraints in rice exports. Traceability, pesticide residues are the critical troubles confronted even though exporting rice to European nations. Deficiency of right storage amenities at village degree potential customers to high quality deterioration which usually potential customers to rejection of the produce, she mentioned.

APEDA would help farmers in exporting their produce for premium value if the high quality as approved by the importing nations and ongoing supply of the produce are ensured, she extra.

GI registration

Speakers suggested collaboration in between farmer societies and internet marketing businesses, help for authorised person registration, development of small business models with help of funding businesses for GI registration, publicity by means of social networks and on the internet internet marketing of GI rice for raising its economic viability.

There ended up also calls for for the development of a platform for enrolling much more farmers in Palakkadan Matta Farmers’ Producer Enterprise Ltd to cultivate GI rice and help from KAU and APEDA for internet marketing.

Boosting the concern of working with the model title of Palakkadan Matta by the middlemen in other states, speakers have also sought the intervention of the federal government to suppress the use of this model title illegally. They also stressed on the need to have to up grade skills in the spots of benefit addition in rice to enrich the money of farmers and bring in rural youth in the direction of rice farming.

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