You're a Web writer. You're also a brand. If you're a new Web writer, start thinking of yourself as a...
Business Idea
This is the candid and illuminating story of how Kevin Warren turned his travel passions into substantial profits, fun and...
Business travel cost is a nightmare for several organizations. The sales representatives are required to travel across the globe for...
Is your message consistent, clear and concise? A professional speaker came over to me after his keynote address and asked...
YouTube is one of the top five visited sites in the world and has been a great resource for providing...
Branding could include a number of variables important to the strategic decision-making process of an organization. By understanding the needs...
From hailing a taxi to tipping the driver, taxi travel has a protocol all it own. Whether you are host,...
Have you ever felt that the people you are marketing to don't "get you" or understand you? Or, maybe you...
Are you looking forward to social media as the coolest, cheapest and the most effective medium to reach your customers?...
Have you ever typed your name into Google? When you do, is it really you that comes up? It's quickly...
The word branding is not a relatively new business concept. More than three decades ago, marketing expert Michael J Baker...
In the business world, the business that attracts the most customers survives and grows while the rest struggle and eventually...
Thanks to the Twitter revolution, establishing your brand awareness and expanding your customer base was never easier. In fact, the...
Website aging is analogous to human aging. As you need to take good care of yourself, so does you need...