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A variety of strategies can increase the prominence of a webpage within the search outcomes. Cross linking between pages of the identical web site to offer extra hyperlinks to important pages might enhance its visibility. 50 Writing content that includes often searched key phrase phrase, in order to be relevant to all kinds of search queries will have a tendency to extend site visitors. 50 Updating content material in order to maintain search engines crawling again frequently can give extra weight to a website. Adding related keywords to an internet web page’s metadata, together with the title tag and meta description , will tend to enhance the relevancy of a website’s search listings, thus increasing traffic. URL canonicalization of internet pages accessible via a number of URLs, utilizing the canonical hyperlink element 51 or by way of 301 redirects may also help ensure that hyperlinks to different variations of the URL all rely towards the page’s link reputation rating.
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